The SCTE35 splicing message and advertisement insertion monitoring system can be used by service providers to monitor Ad placement opportunities and verify correct Ad insertion. The system will log all SCTE35 messages discovered in the transport streams and perform triggered recording for the verification of Ad insertion process.
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Video advertising is a major revenue source for many broadcasters and video service providers. Video advertisements for linear broadcast are inserted into regular program transport streams using digital program insertion technique. Both video service providers and advertising agencies want to know that advertisements are properly broadcasted, and ideally that the advertisements are watched by TV viewers.
ANSI/SCTE 35 - “Digital Program Insertion Cueing Message for Cable” is a standard protocol used by service providers to insert Ads into regular program streams. The SCTE35 defines splicing messages that inform the down-stream processing equipment to insert the advertisement at proper splicing points. Once the down-stream Ad inserter receives the splicing message, the inserter can request the Ad program from Ad server and insert the program into a regular program.
Mividi SCTE35 Monitoring Software monitors all SCTE35 splicing messages in transport streams and records message content and arrival timestamp in the system database. The triggered recording functionality can automatically record a piece of transport stream upon the appearance of a splicing message. Tools for searching and playing back video messages are provided. The service providers can use the system to monitor if the SCTE35 messages are present in the streams, and verify that Ad programs are inserted at the splicing points.
The Mividi SCTE35 Monitoring Software can run as stand-alone application, or as a module in Mividi IP Video QoS Test & Monitoring System TSM100. TSM100 provides comprehensive analysis of IP and TS layers on MPEG transport stream on standard compliance, video thumbnail decoding, error report and alarm functionalities.